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Download Juice and start betting with expected value on your side.
Our AI-powered sports betting research platform uses the best models to analyze bets and calculate expected value—the difference between casual betting and strategic investing in sports outcomes.
Sportsbooks don't set odds based on true probabilities—they set them to guarantee their own profit. The "vig" (or juice they take) is built into every line.
A typical point spread shows -110 on both sides. This means you risk $110 to win $100. If you bet randomly, you'd need to win 52.4% of the time just to break even—but the true probability is 50/50.
That 2.4% difference is the house edge. Over time, it guarantees they profit.
Expected Value (EV) is the long-term average profit or loss you'd expect if you placed the same bet repeatedly.
EV = (Probability of Win × Amount Won) - (Probability of Loss × Amount Lost)
Let's say you bet $100 on a +150 money-line (if you win, you get $150 profit).
EV = (0.50 × $150) - (0.50 × $100) = $75 - $50 = +$25
This bet has a positive expected value of +$25. If you could place this bet 100 times, you'd expect to profit $2,500 on average.
Professional sports bettors don't try to predict every game correctly. They look for mispriced odds—situations where the sportsbook's implied probability is lower than the true probability.
Even if you only win 45% of your bets, you can still be profitable if you're betting on lines with positive expected value.
Juice parses your screenshot to identify all betting lines—money-line, spreads, totals, props, and more.
Every odds line has an implied probability. For example:
Juice calculates this for every bet automatically.
This is where AI shines. Juice uses web search to gather:
Using first-principles thinking and the research gathered, Juice estimates the actual probability of each outcome—ignoring the current odds entirely.
For each bet, Juice calculates:
EV = (True Probability × Payout) - (Loss Probability × Risk)
Positive EV = juice = edge
Negative EV = house advantage
You get a ranked table showing:
This bet has juice. The odds are underpriced relative to the true probability. Over many bets like this, you'd expect to profit.
This bet favors the house. The odds are worse than the true probability suggests. Skip it.
This is a fair bet—no significant edge either way. Pass unless you have strong conviction.
Sportsbooks employ teams of analysts and algorithms, but our AI-powered sports betting research platform levels the playing field. They're constrained by:
Even a small positive EV adds up over time:
| Average EV per Bet | 100 Bets | 500 Bets | 1,000 Bets |
|---|---|---|---|
| +$5 | +$500 | +$2,500 | +$5,000 |
| +$10 | +$1,000 | +$5,000 | +$10,000 |
| +$15 | +$1,500 | +$7,500 | +$15,000 |
These are expected values—actual results will vary due to variance, but the math works over time.
Many sportsbooks offer profit boosts (e.g., "30% profit boost"). Juice calculates EV both with and without these bonuses.
Juice helps you identify which bets are worth using your promotions on.
Even with positive EV, you'll lose individual bets. That's normal. The edge only reveals itself over many bets. Professional bettors win 53-55% of the time—and that's enough to be highly profitable with proper bankroll management.
Both modes calculate expected value—choose based on your timeline.
Open your sportsbook app, take a screenshot of the lines you're considering.
Add any notes (e.g., "I have a 30% profit boost available").
Better for thorough analysis, Faster for quick decisions.
Check the EV table, read the research highlights, and see which bets have juice.
Place bets with positive EV, skip the rest.
Over time, positive EV bets will show their value in your bankroll.
Download Juice and start betting with expected value on your side.